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đ 5 Types of Newsletters for Solopreneurs
5 emails newsletter formats (with real examples), so you can find which type is right for you.

Read time: 3 minutes
Writing this newsletter has been extremely rewarding for me.
Over the past few months, it has:
Added a weekly disciplined practice
Developed my creative thinking
Made my writing clearer and more concise
Improved my storytelling (a bit)
And from a marketing standpointâŚ
A newsletter lets me speak to an interested audience.
Each person on this email list gave me permission to send to their inbox (thanks again to you, btw).
Whatâs more, I own this list â unlike my social media profiles, which could disappear tomorrow.

You could literally get one started in an hour.
No need for a domain, a website, or SEO.
Assuming you know what youâll be writing about, you just need to figure out which newsletter format is right for you.
SoâŚ
Today, Iâve outlined 5 types of newsletters for you to consider.
But before we do that, Iâd like to take a moment and give a shoutout to Ciler Demiralp â and her newsletter about newslettersâŚ
If you write a newsletter or if youâre just starting one, Newsletter Circle is an excellent resource for learning how to grow and monetize your publication.
Ciler Demiralp interviews successful newsletter creators and shares their unique journeys â including their processes, challenges, and growth strategies.
Each issue is jam-packed full of insights to help your newsletter succeed. Check it out here:
Alright, Dynamite⌠you ready to rock?
Note: Most of the examples below link directly to a newsletter issue, so you can quickly see the email format.
Note note: These are just broad categories, and there tends to be a lot of crossover. Feel free to create your own format!
This is a collection of links to topic-focused content, usually with a short summary of each. This saves readers the hassle of searching through endless amounts of content to uncover the gems.
Suitable for people who:
Arenât great writers
Have limited time or resources
Consume a lot of content
Example:
Benâs Bites by Ben Tossell â A daily round-up of AI tools, resources, and research
A practical newsletter gives readers immediate value by teaching them âhow to achieve xâ or âhow to build yâ. Its focus is on utility, rather than detailed explanations or theory.
(This is the format that I use.)
Suitable for people who:
Arenât great storytellers
Love sharing strategies, tactics, workflows, examples, etc.
Example:
The Steal Club by Alex Llull â How the best creators use content to grow their audience and businesses
This type is centered around the authorâs unique journey and worldview. Itâs a flexible type of newsletter that may have varying topics and value offers.
Suitable for people who:
Are great at storytelling
Have lots of life experience or a unique perspective
Example:
A Life Worth Living by Harry Duran â Insights and lessons from Harryâs entrepreneurial and personal journey
This is often a long-form newsletter written by an industry expert. It requires more research and usually includes charts and graphs, plus the authorâs opinions on the subject.
Suitable for people who:
Are industry experts or excellent researchers
Love digging deep into how things work
Examples:
Practical AI by Thomas Sorheim â AI applications and implications on business and work
Force of Infection by Caitlin Rivers, PhD â Writing about outbreaks and public health
This newsletter is an extension of your blog and is meant to drive traffic to your site. It may have a bunch of links to your articles with a summary for each, or it could just have a single summary and link to your latest article.
Suitable for people:
Who write regular blog articles
Who want to drive more traffic to their site
Example:
For The Interested by Josh Spector â Proven strategies to grow your audience and business
Let me know if you write a newsletter â Iâd love to check it out.
If you havenât started one yet, feel free to run your ideas by me, and Iâll give you some feedback.
đ¤ Robert
TODAYâS RIDDLE
I can be cracked, made, told, and played.
What am I?
ââ
If you think you know the answer, hit reply and let me know⌠or find out in next Tuesdayâs newsletter.
đ¤ Like my content? Share this newsletter with a friend. Noice!
đŚď¸ Catch me on Twitter @RobertHacala for branding tips and bad puns.
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