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Picture all of your marketing efforts…

Now picture them being wasted.

Scary thought.

Unfortunately, it’s quite common.

Countless solopreneurs and founders jump to marketing their businesses from the start…

They choose a name, sign up for socials, and build a website before even taking a second to think about their strategy.

But even the snazziest websites, blog posts, newsletters, and social media marketing will have NEXT TO NO IMPACT without this key ingredient:

Knowing. 

Your. 

Audience. 

Pop Quiz:

What do these 3 things have in common?

• Planting a seed in dry sand

• Building a chair without measuring

• Painting a portrait without looking at the subject

That’s right folks…

No chance of success.

Just like marketing your business without being audience-aware.

Beware the Everyone Trap

It’s easy to want to speak to everyone.

We are afraid of missing out on potential buyers, so we keep our content broad.

But going broad just means producing a vague, watered-down message that nobody can connect with.

It just doesn’t hit them in the feels, ya know?

YOU KNOW your business is the bomb… 

Yet your ideal buyer HAS NO IDEA you exist.

Understanding your audience and their problems means you can…

• Talk to them in a relatable way.

• Address their biggest pain points.

• Know how to handle their objections.

• Present your identity in a way that attracts them.

• Pitch your business without sounding salesy (or desperate).

• Find where they hang out so you can get in front of them.

Examples of People Who Know Their Audience Well

→ Justin Welsh simplifies solo operations for the burned out corporate employee.

→ Torrey Dawley shows creatives how to gain more experience and find their path.

→ Parker Worth speaks to people who want to tell better stories.

→ JK Molina clearly states on his site what he doesn’t help with (growing your audience).

How to Figure Out Who You Serve

If you're coaching or creating digital products, there’s a good chance you are speaking to yourself from around 2 to 5 years ago.

Time to brush up on your auto-psychoanalytic skills...

• What kind of person were you?

• What tribes did you belong to?

• What problems did you face?

• What were your wants, fears, frustrations, inspirations, and aspirations?

• What made you follow someone or buy their course?

• What kinds of websites and language resonated with you?

If you run a freelance business or agency, it’s more likely you are NOT your target market, which means doing extensive research — trends, competitors, surveys, interviews, segmentation, etc.

In either case…

If you haven’t already, then definitely spend time on this.

Your future person will thank you!

Knowing your audience isn't just a part of your brand strategy; it's the foundation for success.

It affects everything you do in your business…

and determines whether or not it survives.

Struggling to define your audience?

I can help — just send me a message to get started.

Or if you like, you can grab my free Client Avatar Builder. (This one’s hot off the press and I haven’t even created any graphics for it yet!)

Catch you on the flippity flip…

🤖 Robert

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