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This time of year puts pressure on businesses to change their tone.
More urgency.
More promotion.
More “end of year” language.
The software company Basecamp doesn’t do that.
Not because they hate Christmas (at least, I don’t think they do)…
The OG Grinch
They do it because they don’t abandon their values for seasonal sales.
Their company has been consistent for years:
Calm over chaos
Sustainable work over hustle
Challenging conventional wisdom
Respecting people’s time and focus
So when Black Friday and the holidays roll around every year, and everyone is trying to boost volume, Basecamp just carries on as usual.
No seasonal gimmicks.
No forced warmth or off-brand language.
Values aren’t seasonal. You either stick to them or you don’t.
And when you do, your brand builds credibility and trust.
🌑 Robert
