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Your brand identity is how you want people to feel about you.

Your brand image is how people actually feel about you.

We can aim to have a certain “brand” all we want…

But it’s only true if people see us that way.

Like how…

• Joe thinks he’s funny, but nobody’s really laughing 🤨

• Sarah loves to cook, but her family isn’t impressed 😐

• Eric holds a party, but the guests aren’t having fun 😕

As solopreneurs and founders, our aim is to…

Show up in a way that accurately represents the brand we wish to have.

• Simple brands don’t use busy layouts.

• Modern brands don’t use serif fonts.

• Bold brands don’t use soft jingles.

• Tech brands don’t use faded colours.

• Organic brands don’t use jagged shapes.

We must BE how we want to BE SEEN.

How do we do that?

Like this…

Align your Identity and Image

To build an attractive and memorable brand that resonates with your intended audience:

1. Define your core values.
   Clearly articulate your brand's foundational beliefs and principles.
   

2. Understand your audience.
   Research your audience’s preferences and behaviors.
   

3. Craft an identity your audience loves.
   Develop a look and feel that fits your audience's values and aspirations.
   

4. Tell stories that pique their emotions.
   Use emotional storytelling to create meaningful connections with your audience.
   

5. Keep design, words, and actions congruent.
   Ensure your visuals, messaging, and behaviour consistently reflect your brand's identity.
   

6. Get regular feedback and listen carefully.
   Seek feedback and do social listening to refine and maintain identity-image alignment.
   

7. Stay flexible — adapt and evolve.
   Be willing to update your identity as your positioning or the market evolves.

Need a new brand identity or a nice refresh?

I use strategy + design + messaging to help you attract the people you want.

No fuss and no headaches... just professional work and a proven process.

Send me a message and we’ll chat.

🤖 Robert

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