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Button copy might seem like a small thing, but it’s crucial to your conversions.

Are your buttons converting or driving visitors away?

Button Copy Examples

Check out these common mistakes along with some excellent alternatives.

❌ Click Here

✅ Get Started

Why: “Click Here” was all the rage in the 90s when the internet started, but it is a terrible choice for button copy. It’s a cold command that lacks context. On the other hand, “Get Started” suggests the start of a journey, prompting users to take the next step.

❌ Next

✅ Continue to My Free Trial

Why: “Next” is also vague, especially for multi-step forms. Something like “Continue to My Free Trial” provides clarity and a sense of ownership.

❌ Buy

✅ Add to Cart

✅ Choose Your Item

✅ Get It Now

Why: “Buy” can feel too abrupt, especially for high-value purchases. Both “Add to Cart” and “Choose Your Item” invite exploration and feel less pressured. “Get it Now” gives a sense of urgency. These alternatives emphasize action while keeping it user-friendly.

❌ Learn More

✅ Discover the Benefits

✅ Explore What’s In It For You

Why: “Learn More” is overused and bland. A prompt like “Discover the Benefits” offers clear value and raises curiosity, making visitors want to click. “Explore What’s In It For You” adds a conversational tone, sparks curiosity, and suggests that visitors will find valuable insights by clicking.

❌ Enter Now

✅ Unlock Exclusive Access

✅ See What’s Inside

Why: “Enter Now” may create urgency, but it’s still vague. “Unlock Exclusive Access” adds a sense of exclusivity. “See What’s Inside” raises curiosity and makes visitors want to click.

❌ Download

✅ Send My Free Guide

✅ Get My Free Resource

Why: Both “Send My Free Guide” and “Get My Free Resource” clearly state what the visitor will receive upon clicking. These alternatives also use “My” to personalize the action.

❌ Join

✅ Join the Community

✅ Connect with Like-Minded Members

Why: “Join” lacks context too, while “Join the Community” focuses on belonging and participation, which appeals to our desire to be part of something bigger. “Connect with Like-Minded Members” frames joining as an opportunity to meet others with similar interests, which adds social value and appeal.

More Winning Examples

These examples add even more clarity and engagement:

✅ Get Your 20% Off Now

Why: This one clearly communicates the benefit, and the “Now” adds urgency, which increases click-through.

✅ Show Me How It Works

Why: This invites visitors to explore the process without sounding too salesy — excellent for a service or complex product. Including the “Me” makes it more personal.

✅ Try Free for 2 Months

Why: This one communicates the next action to take. It also highlights the relatively long trial period.

Bonus Example

The other day, I came across a button I had never seen before.

✅ Pay nothing now

I mean, c’mon… isn’t this the best button copy ever for a free product?

Make Your Buttons Count

Buttons act as mini sales pitches, and they provide important context throughout the buyer’s journey. They are the secret sauce behind higher conversions.

Make sure every click counts by choosing your words wisely.

Got any questions about button copy? Hit me up.

🟠 Robert

P.S. November is already here 🍁 and I’ve been working on a new offer for Black Friday — it involves boosting your conversions using effective design choices. If you’d like to be the first to know what I’m cooking up, simply reply with the word “Interested”, and I’ll be sure to let you know.

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