High volume, low signal.
That's AI without strategy.
Today, we can all ship faster. More posts. More visuals. More websites. More noise.
When output isn't guided by positioning or intent, it becomes AI slop. Polished content with no point of view. Activity without direction. Production without meaning.
Founders need clarity long before they need more tools.
Clarity means knowing:
Why the business exists
Who it's built for
What makes it different
What you say no to
Without that foundation, everything feels urgent, publishable, and necessary.
But when everything gets published, you only blur what you stand for.
AI makes production easy.
Clarity decides what's worth making.
🌑 Robert
