How to Sell without Selling

Stumbled upon this gem from Chris Do and The Futur...

Author

🟠 Robert
March 18, 2025


Read time: Less than 1 minute

Stumbled upon this gem from three years ago…

A video on selling without selling by The Futur, featuring Chris Do and Blair Enns.

👇 Watch it below (or jump to the best part here)

No need to write an intro for this one. The video description speaks for itself:

Listen in as 3 people pitch creative services to author of The Win Without Pitching Manifesto, Blair Enns. Is it possible to sell to a sales expert? […] The two magic questions that were used:

"Is there anything that you're doing that could use some external expertise that you don't have in-house?"

"I was wondering if there's something you think about, that you think could be doing better, you know as an Entrepreneur, things that keep you up at night, you know I'm not performing well there."

How it Works for Me

I must have listened to this a dozen times, and it inspired me to try it out.

I’ve been using similar questions with some small business owners recently, and the responses have been fantastic. People open up easily, sharing insights about their vision, goals, and challenges.

The more they share, the easier it is to uncover areas where they’re struggling. And when we spot something I can genuinely help with, they’re usually eager to hear about how I’d approach it.

Do you have any go-to questions for your leads? I’d love to hear them.

🟠 Robert

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