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Imagine selling a company for $1.4 million at age 22.

For JK Molina, this wasn't a dream — it was reality.

From a virtual assistant in Guatemala to a seven-figure entrepreneur, JK has a knack for captivating his audience.

Of course, JK tells his story best (11-min video).

JK’s meteoric rise at a glance:

• Started as a VA earning $250/mo

• Sold perfume door-to-door

• Started ghostwriting agency on Twitter

• Became a co-founder of Tweet Hunter

• Sold Tweet Hunter and MADE BANK 🤑

• Now building Likes Ain’t Cash

Let’s dive deeper to define JK’s solo brand:

JK Molina Brand Breakdown

JK has a magnetic confidence. He has a drive to succeed and inspires others to do the same — always in snazzy black attire 😎

Key Elements of The JK Brand:

Core Values:

• Entrepreneurial spirit

• Financial empowerment

• Working hard to win and improve

• Making real connections

• No time for bullshit

Personality:

• Resilient and adaptable – does what needs to get done

• Self-starter and risk-taker – unfazed by unchartered territory

• Disciplined and diligent – strives to ever improve himself and his skills

• Authentic – speaks his mind; shares his journey; stays ethical

Clients:

Consultants and coaches who need help monetizing their audience — especially those already making money and wanting to scale

Positioning:

Authority on monetizing followers on X, with a focus on simple and actionable tactics

Offer: 

Free and paid routes to fast monetization: “leads every day and clients every week”

Promise:

Transform your social media presence into a profitable venture by creating compelling value propositions and offers.

Voice: 

Honest, direct, and inspiring

Catchphrase: 

Likes Ain’t Cash

JK's own words on marketing...

Now let’s look at why JK Molina’s lead funnel works so well.

Anatomy of JK’s Landing Pages

The landing pages are simple, compelling, and designed for action 🚴‍♂️

Nothing fancy — great proposition, clear and concise copy, functional visuals, and a compelling track record with social proof.

↓ This first page is jkmolina.com

↓↓ The two below that are the Free and Paid opt-in pages.

In a world obsessed with likes, JK shows the real deal:

Turning likes into cash.

His journey offers more than inspiration; it offers a blueprint for us to follow.

Now, if you'll excuse me… I’ll be over here crafting my irresistible offer.

How about you?

Want to see more breakdowns like this?

Leave a comment below and tell me whose brand you'd like me to dive into next.

🤖 Robert

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