Read time: 2.5 minutes
Your social media profile is a mini landing page.
It should grab attention and drive a specific action.
You can do this by optimizing:
Your profile pic
Your banner
Your name
Your bio
Your link
Make sure these things work in unison…
So that your profile does two things:
1. Presents your identity
→ your colour, fonts, style, and personality
2. Communicates your value
→ who you help, how you help them, and why they should follow you
Want some real examples?
I got you…
Below are 3 expert social media profiles from people I follow.
I’ve included notes for each one about what makes them effective in driving leads and follows.
(…and notice how you can customize the location field on Twitter)
Let’s take a peek…
Example Profiles and What Makes them Effective
→ Stephanie Superhuman
Stephanie’s Twitter profile is SUPER attractive and engaging!
Well designed and well written, with strong social proof at first glance. You can also see her Superhuman theme in every corner.
Consistent brand colour
Profile pic is friendly, relaxed, confident, smiling, with an inner circular shape to frame Stephanie’s face
Concise and ambitious mission statement; includes a personal goal and a name for her community members: “Superhumans”
Strong social proof from big brands
CTA and arrow pointing to follow button
Consistent Superhuman emoji and vocabulary
Stephanie’s bio shows strong social proof from a business success, and tells us about her community of highly-leveraged tribes
Both location field and link use the Superhuman vocabulary
→ GarryFlix
GarryFlix’s Twitter profile is hot! A nice minimal and bold design style.
In 2 seconds, I can see that Garry writes and gets me Sales (with a capital ‘S’). And I can tell he’ll be droppin’ truth bombs like a boss in his feed.
Consistent brand colour; simple logo ties in nicely
Profile pic makes Garry look smart, stylish, confident, and passionate for what he does
Strong client promise with highlighted number
Twitter icon is a nice touch — it’s his main domain
Garry’s bio tells us what he’s doing, what he does for his clients, and what he tweets about (notice “storyselling”)
CTA in location field with arrow pointing to link
Link has GarryFlix’s name
→ Mel Robbins
Mel Robbins’s LinkedIn profile is bursting with positive personality!
Her genuine laughter makes viewers smile. Her welcoming headline makes people want to know her.
Banner is simple and eye-catching; the microphone helps promote Mel’s podcast; simple logo in the corner is a nice touch
Profile pic is a big bright laugh; looks like she’s having a conversation with someone
Banner headline shows that Mel is a positive person to be around
Simple bio that includes podcast promo and social proof
Link is Mel’s website using her own name
Sure, these folks have a lots of followers, but they had to start somewhere too…
Even if you’re just starting out…
Don’t worry about getting everything perfect!
It’s better to start now with what you have, and iterate over time.
Since starting this newsletter, I’ve made lots of tweaks to my profile…
Making it better as I became clearer about the value I offer, and as I figure out the design style I like best.
Remember…
This is a process, not a one-shot deal.
And if you need to get yourself a hot new banner or an engaging bio… just hit that reply button and let me know.
(Brand identity is my specialty)
🤖 Robert
🤔 Like my content? Go ahead and share this newsletter with a friend.
🐦 Catch me on Twitter @RobertHacala for branding tips and bad puns.
