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- New Research on the Influence of Colour
New Research on the Influence of Colour
Do you know which type of colours lonely people prefer?
Did you know that lonely people prefer colour palettes with similar colours?
The visual closeness feels like social companionship.
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βYour branding should symbolize the abstract traits that customers are seeking.β
Thatβs Nick Kolenda on how colour has hidden traits that can influence our preferences.
β Read more insights on designing for what customers want (1-minute read).
π€ Robert
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