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- New Research on the Influence of Colour
New Research on the Influence of Colour
Do you know which type of colours lonely people prefer?
🟠 Robert
April 30, 2024
Did you know that lonely people prefer colour palettes with similar colours?
The visual closeness feels like social companionship.
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“Your branding should symbolize the abstract traits that customers are seeking.”
That’s Nick Kolenda on how colour has hidden traits that can influence our preferences.
→ Read more insights on designing for what customers want (1-minute read).
🤖 Robert
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