💀 The Art of Brand Destruction

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Are you looking for a brand meltdown?

Today I have 9 foolproof ways to destroy your brand's reputation:

1. Purpose? What's That?

Forget that emotional nonsense…

A business is a business!

Simon Sinek was clearly wrong when he said “Start with Why.”

Just do what other businesses do, and you'll be golden.

2. Market to Everyone

Your brand is for everyone…

Don’t be picky.

Try to reach as many people as possible and watch the customers roll in.

Why settle for less?

3. Copy & Paste

With copy and paste at your fingertips, who needs original content?

Simply steal the best content from the web and call it your own.

ChatGPT?

Pfft… that's for amateurs.

4. Hard Selling

Who has time for building relationships?

You need to strike hard and fast with your sales pitch.

And don’t take “No” for an answer…

You’re better than that.

Show ‘em who’s boss.

5. Be Annoying

Haven’t you heard?

Being nice is a weakness.

Instead… be the desperate, irritating, creepy, and rude person everyone talks about.

Interrupt, complain, and demand favors from others…

No need to give anything in return.

6. Bad Service

Customers LOVE getting headaches while working with you.

It means they understand how hard you’re working.

You just have to argue, doubt them, and be extra petty.

Small-mindedness always wins.

7. Bragging

Make sure people know your accomplishments right away.

They enjoy hearing how good you are.

And when they change the topic…

Bring the conversation back to your favourite subject — YOU!

Humility is for chumps.

8. Disappointing Results

Clients hire you because you're amazing…

Not for quality work.

Aim to hit 30–50% of what you promised…

This keeps them coming back for more.

9. Toxic Connections

Remember, all publicity is good publicity!

Align your brand with notorious figures for instant fame.

I mean… if you can associate your brand with Nazis, then you've hit the jackpot, my friend!

With these nine destructive gems, your brand is sure to fail in no time.

…leaving you alone and forgotten.

Buuuuuuut —

If you actually want a successful and trusted brand…

Then do the opposite of everything I said above.

…and watch your brand grow.

Now for some real talk:

Believe it or not…

I saw one person actually dare to defend using a Nazi as a reference:

To which I responded:

Buckle up, Buttercup…

It's a wild world out there.

🤖 Robert

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