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- The Brand Scheme of Things 🦋
The Brand Scheme of Things 🦋
7 key brand strategy fundamentals to build a powerful personal brand and secure your future success.
🤖 Robert
April 25, 2023
Read time: 3 minutes
AI is changing the game.
The creator economy is exploding.
There's never been a better time to invest in yourself.
I want to tell you about 7 areas to focus on for building a powerful personal brand.
…to future-proof your Self.
Expand your reach
Build trust and loyalty
Add to your credibility
Promote genuine connections
Give you leverage to do what you want
Stand out in a crowded digital landscape
For each point below I give you the explanation, the actions, and one example.
I suggest you bookmark the shit out of this one…
🔸 Purpose
This is why you get up in the morning.
It’s why you keep doing what you’re doing.
The reason you tough through the distractions and computer problems.
ACTIONS:
Get clear on what you value.
What do you stand for?
What does success look like for you?
What behaviours will you not tolerate?
Reflect on your “why”.
What’s the change you wish to make in this world… and in yourself?
→ James Clear, author of Atomic Habits, has a clear purpose: help people build better habits to improve their lives and achieve their goals.
🔸 People
This is the people you serve…
The people you learn from…
And the people you collaborate with.
ACTIONS:
Figure out who you really want to help.
Who is your ideal client? Hint: Probably yourself from 2–5 years ago.
Build genuine relationships with others.
Provide value first and avoid empty networking.
Collaborate, exchange ideas, and support one another.
Join supportive communities (shout out to Lettergrowth Lab).
→ Justin Welsh empowers solopreneurs to build their lifestyle internet business — He knows his audience well, and draws from his own burnout experience. Justin also promotes collective growth within the creator ecosystem.
→ Get Justin’s Content OS course to build a better, faster content production system (affiliate link)
🔸 Positioning
This is your most valuable seat at the table.
It’s the way you stand apart from everyone else.
It’s why people remember you and choose you over the others.
ACTIONS:
Figure out what makes your different, remarkable, and memorable.
Develop your unique value proposition (i.e. the promise to your audience/clients).
Dig deep to uncover the emotional benefit you provide.
What can you say that nobody else can?
→ Ramit Sethi, from I Will Teach You To Be Rich, has differentiated himself quite well. He offers practical, psychology-based strategies for personal finance and career growth.
If you haven’t already…
→ Check out my Positioning Statement Worksheet 🎯 to define your brand in a single sentence.
🔸 Personality
This is what makes you you.
It’s your authentic character.
It’s your swagger, your silly quirks, and the way you add humour.
ACTIONS:
Figure out which archetype best describes your character. (See my article on choosing a brand archetype.)
Emphasize the traits that help you stand out more.
Show the side of you that resonates with your ideal audience.
→ Gary Vaynerchuk is the definition of authentic — always true to himself. He inspires, entertains, evolves with trends, does what he wants, and what nobody else is doing.
Gary has built an empire with an excellent team and lots of content repurposing. This allows him to show up on multiple channels under multiple accounts.
→ Nardwuar is a Canadian interviewer and musician characterized by his eccentricity, in-depth research, and vintage clothing. He is playful, approachable, and super engaging during his interviews.
🔸 Presence
This is how you show yourself to the world.
It’s your identity, your story, your messaging, the channels you use…
And everything else you do to market yourself.
ACTIONS:
🔸 Product
This is your valuable offering to the world.
It’s your services, your guides, your coaching, and your courses.
ACTIONS:
Make sure your products align with your purpose and positioning.
Offer clear value that solves your clients’ urgent pain points.
Remember to overdeliver and always provide top quality.
→ Torrey Dawley’s Six-Figure Solopreneur course is closely aligned with his brand’s purpose. It teaches the same system he used to grow his design studio, make millions, and live the life he wants.
→ Get Torrey’s Six-Figure Solopreneur course — The fastest way to build a professional service Solopreneur business that sets you free.
🔸 Proof
This is your verification and your validation.
It helps put people at ease and trust that you're the real deal.
ACTIONS:
Show testimonials and endorsements to show your expertise.
Share your achievements to highlight your skills and experience.
Display the organizations and publications that have featured your work.
→ Stephanie Superhuman makes excellent use of social proof on her Twitter profile. Her banner shows 4 big-name partner logos. Her bio mentions a successful launch with another big name.
Time to Future-proof Your Self 🦾
Strengthening your brand equity is a crucial investment in your future.
Your solo brand is not a nice-to-have; it’s the new job security.
Don't wait to take action…
The longer you delay, the harder it will be to stand out.
Secure your long-term success now.
Need a hand building your brand? 🤝
I’d be happy to help.
🤖 Robert
🔸 Share this newsletter with a friend or I’ll sing Baby Shark for 10 hours.
🔸 Get my Free Positioning Worksheet to define your brand in one sentence.
🔸 Follow me on Twitter for brand tips and bad puns.
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