Vibes Don’t Scale. Brands Do.

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Most founders don’t need another “cool” logo.

They need someone who gets their vision and knows how to build a brand around it.

But here’s the trap:

Many founders hire stylists instead of stewards.

Here’s how to tell the difference:

Stylist:
• Asks for inspiration boards
• Focuses on color palettes
• Works in isolation
• Delivers a logo file

Steward:
• Asks about business goals
• Challenges your assumptions
• Builds a system, not a style
• Delivers a full brand system with guidelines

A stylist can give you a vibe.

A steward gives you a vehicle that drives your business forward.

If you’re thinking long-term, then you need a brand that grows with you, not one that just looks good now.

Choose the brand designer who builds with your future in mind.

🟠 Robert

You got the vision. I’ll build you the brand.

I help founders turn ideas into brands that grow, using strategy, messaging, and design.

→ Message me if you want more than just a vibe.