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Design is often an afterthought.

In my 20+ years, I’ve seen countless people dismiss the need for design…

consistent design…

quality design…

ANY design!

I’ve heard every reason — *cough* excuse *cough* — in the book:

• “It can wait till later.”

• “It’s not measurable.”

• “There’s no ROI in design.”

• “We don’t have the budget for it.”

• “This stuff only matters for big brands.”

• “I can get my brother’s wife’s daughter’s monkey’s uncle to design the logo!!”

(I’m paraphrasing, of course.)

The impact design can have on audience attention, interest, trust, conversion, and loyalty — it’s real!

Recently, I came across some interesting statistics about design and business…

and I’d like to share some good ones with you…

8 Surprising Stats about Design in Business

Design-led companies average 1.5X greater market share.
(Adobe, 2017)

It takes 5-7 brand impressions for a person to remember your brand.
(Pam Moore, 2014)

Color can boost brand recognition by 80%.
(Popa et al., 2013)

Between 62% and 90% of first impressions of brands are based on colour alone.
(University of Winnipeg, 2006)

94% of website first impressions depend on design.
(WebFX, 2021)

75% of website credibility comes from design.
(WebFX, 2017)

Images (40%), color (39%), and videos (21%) were the top visual elements consumers appreciated in website design.
(Top Design Firms, 2021)

43% of Fortune 500 companies logos use only two colours and 73% use only sans serif fonts.
(Website Planet, 2023)

Pretty interesting, eh?

Design isn’t just some fancy fluff to ignore or outsource to distant relatives. 

It’s a crucial element of any brand’s success and reputation.

Do you need a hand with your brand design?

I happen to have two hands 😜 

Hit me up.

🤖 Robert

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