Read time: 2 minutes
Consistency doesn’t mean what you think it means.
(Hint: It’s NOT about being the same all the time.)
Let me ask you…
👕 Would you wear the same clothes every day?
🌮 Would you eat the same food every day?
No… but you may have a consistent fashion style and a consistent diet.
Now think brand identity and messaging…
🌄 Should you use the same images all the time?
✍️ Should you write the same words all the time?
No… but you should have a consistent design style and a consistent message.
Staying On Brand 🧐
Brand consistency means keeping everything aligned.
More precisely…
Consistency means these things:
Your Identity → name, logo, headshot, colour, font, imagery
Your Messaging → the main themes of your content
Your Voice → how you say what you say
Your Actions → how you interact with others
Need to tie in nicely with these things:
Your Values → the hills you would die on
Your Positioning → how you stand out from the rest
pssst…
Need to discover your values?
Read this issue →
Need to define your positioning?
Do this worksheet →
Sameness Is Snoresville 😴
The uninteresting will be unfollowed.
So mix it up a bit.
Especially starting out when you’re talking into the void.
…be bold.
…be creative.
…take chances.
…experiment more.
…show some of your quirks 🤪
You won’t do any damage by talking about your dog or telling a dad joke.
In fact, this helps you be more relatable and reach new audiences.
It also gives people more opportunities to connect with you on a deeper level.
Just make sure it’s genuine.
…and “on brand” 😉
Want some examples?
No prob, bob…
How to Show Your Personality 👨🎤
Share Episodes of Your Story
↓
Share Your Passions
↓
Make Genuine Connections
↓
Use Humour
(if you’re naturally funny)
↓
Use Emojis
↓
Use GIFs
↓
No Need to Share Everything About You
Nobody wants to hear everything anyway.
There are surely many versions of you to highlight.
Share the interesting parts of your journey.
Think back in you life and find some personal stories…
If you like, I’ve also written about how to…
Till next week, brandalites…
🤖 Robert
Answer to Last Week’s Riddle:
What has 13 hearts, but no other organs?
→ A deck of cards.
Today’s Riddle:
What has a bottom at the top?
If you think you know the answer, hit reply and let me know… or find out in next Tuesday’s newsletter.
