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- ✨ Consistency without Monotony
✨ Consistency without Monotony
Consistency doesn’t mean what you think it means. It often gets confused with sameness... But would you wear the same clothes or eat the same food every day? 🤔
🤖 Robert
March 28, 2023
Read time: 2 minutes
Consistency doesn’t mean what you think it means.
(Hint: It’s NOT about being the same all the time.)
Let me ask you…
👕 Would you wear the same clothes every day?
🌮 Would you eat the same food every day?
No… but you may have a consistent fashion style and a consistent diet.
Now think brand identity and messaging…
🌄 Should you use the same images all the time?
✍️ Should you write the same words all the time?
No… but you should have a consistent design style and a consistent message.
Staying On Brand 🧐
Brand consistency means keeping everything aligned.
More precisely…
Consistency means these things:
Your Identity → name, logo, headshot, colour, font, imagery
Your Messaging → the main themes of your content
Your Voice → how you say what you say
Your Actions → how you interact with others
Need to tie in nicely with these things:
Your Values → the hills you would die on
Your Positioning → how you stand out from the rest
pssst…
Need to discover your values?
Read this issue →
Need to define your positioning?
Do this worksheet →
Sameness Is Snoresville 😴
The uninteresting will be unfollowed.
So mix it up a bit.
Especially starting out when you’re talking into the void.
…be bold.
…be creative.
…take chances.
…experiment more.
…show some of your quirks 🤪
You won’t do any damage by talking about your dog or telling a dad joke.
In fact, this helps you be more relatable and reach new audiences.
It also gives people more opportunities to connect with you on a deeper level.
Just make sure it’s genuine.
…and “on brand” 😉
Want some examples?
No prob, bob…
How to Show Your Personality 👨🎤
Share Episodes of Your Story
↓
When I started online, I bought every audience-building product out there.
Guess what?
Complete waste of time.
I only grew fast when I stopped chasing growth and focused on writing well.
Skill will set you apart.
— Kieran Drew (@ItsKieranDrew)
8:09 AM • Mar 25, 2023
Share Your Passions
↓
Sorting through my vinyl today as my alter ego @djhd…
— 𝗛𝗔𝗥𝗥𝗬 𝗗𝗨𝗥𝗔𝗡 🇸🇻 (@HarryDuranFC)
6:08 PM • Mar 25, 2023
Make Genuine Connections
↓
Got 22,000 friends today.
I wanna make more new friends here.
Introduce yourself in one sentence and let's know each other.
Who you are and what do you do?
Go 👇
— GarryFlix (@garryflix)
11:47 AM • Mar 17, 2023
Use Humour
(if you’re naturally funny)
↓
Me in a design critique
— Joshua Ariza (@Joshua_Ariza)
8:22 PM • Mar 25, 2023
Use Emojis
↓
How to launch your startup:
🐦 Twitter:
Share your entrepreneur journey🔥 Reddit:
Describe the problem + Solution⚒️ HackerNews & IndieHackers:
Explain how/why you built it🤵 Linkedin:
Entrepreneur story🎉 ProductHunt:
Problem + Why you + Your Solution— Xavier Coiffard (@xavier_coiffard)
2:33 PM • Mar 23, 2023
Use GIFs
↓
My second kid is at the age now where we have Baby Shark on repeat…
— 🤖 Robert (@RobertHacala)
4:12 PM • Mar 22, 2023
No Need to Share Everything About You
Nobody wants to hear everything anyway.
There are surely many versions of you to highlight.
Share the interesting parts of your journey.
Think back in you life and find some personal stories…
If you like, I’ve also written about how to…
Till next week, brandalites…
🤖 Robert
Answer to Last Week’s Riddle:
What has 13 hearts, but no other organs?
→ A deck of cards.
Today’s Riddle:
What has a bottom at the top?
If you think you know the answer, hit reply and let me know… or find out in next Tuesday’s newsletter.
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